Get to know us

Our Mission

NEBO® is one of the world's best-selling lines of innovative, consumer-friendly flashlights and tools. Ever-changing and never compromising, we create and see our products through every phase of development. Our mission is to illuminate the world and support independent small businesses by offering high quality LED lighting products at a cost-effective price. Since starting this mission, NEBO has partnered with more than 50,000 independent retail stores in over 50 countries.

Innovation is key to both our success and the success of our dealer network. Every day, product designers and engineers work hard at our home base in Grand Prairie, Texas to design and engineer new and exciting products that will not only benefit our stores, but also the end-consumer. NEBO has been a household name in LED lighting products for more than 10 years. We care about our customers. Hearing positive feedback from the people who use our products is the best reward we can receive.

History

NEBO started in 1996 in Salt Lake City, Utah as an exporting company to third world countries under the original company name "Open Seas Trading Company." Shortly after starting, we began to make and sell tools and the first product was the 13-in-1 screwdriver. 

In 1997, the original owners decided to change the company name at the request of the sales staff. Open Seas Trading Company was much too long and sounded very foreign for a US-based company, making it difficult to build relationships with retail stores. They decided to rename the company to NEBO Tools. At the time, the owners lived at the base of a mountain named "Mount Nebo." There is also another mountain referred to as "Nebo" in the Bible. It is believed to be the burial site of Moses and is located directly across from the "Promised Land."

In 2005, NEBO Tools was running on fumes and was acquired by ASG Brands and in 2006 ASG quickly changed the direction of the company by creating the first NEBO Tools flashlight, the CSI (CSI stands for continuous, supreme illumination). The product was very successful and this led to the creation of several popular flashlight lines and a shift of focus from multi-tools to lighting products.

In 2010, we released the original Redline flashlight and in 2012, we released the first Larry work light. Both lights became wildly popular, sparking what would become long lines of high-quality LED flashlights. During that same period, the brand name was shortened to "NEBO."

NEBO Gives Back

It is very important for our company to support our community and non-profit organizations we believe in. Through the "NEBO Gives Back" program we have partnered with the National Breast Cancer Foundation (NBCF) to offer Pink variants of select products with a portion of sales being directly donated. NEBO Gives Back has also worked to provide lighting products at discounted rates to stores within natural disaster zones and our own employees have donated directly (with company match) to these causes, most recently in Houston and Puerto Rico.

ASG Brands

NEBO is a division of ASG Brands, a multi-national manufactured goods company with headquarters in Texas, the UK and China. Our other brands include True Utility® (pocket tools for everyday carry), iPROTEC® (gun accessories), Quarrow® (fishing gear) and WeatherRite® (outdoor products and lanterns).