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Get to know us

Our Mission

NEBO® is one of the world's best-selling lines of innovative, consumer-friendly flashlights and tools. Ever-changing and never compromising, we create and see our products through every phase of development. Our mission is to illuminate the world and support independent small businesses by offering high quality LED lighting products at a cost-effective price. Since starting this mission, NEBO has partnered with more than 50,000 independent retail stores in over 50 countries.

Innovation is key to both our success and the success of our dealer network. Every day, product designers and engineers work hard at our home base in Fort Worth, Texas to design and engineer new and exciting products that will not only benefit our stores, but also the end-consumer. NEBO has been a household name in LED lighting products for more than 10 years. We care about our customers. Hearing positive feedback from the people who use our products is the best reward we can receive.

NEBO Gives Back

It is very important for our company to support our community and non-profit organizations we believe in. Through the "NEBO Gives Back" program we have partnered with the National Breast Cancer Foundation (NBCF) to offer Pink variants of select products with a portion of sales being directly donated. NEBO Gives Back has also worked to provide lighting products at discounted rates to stores within natural disaster zones and our own employees have donated directly (with company match) to these causes, most recently in Houston and Puerto Rico.

Alliance Consumer Group & True Brands Limited

NEBO is a brand of Alliance Consumer Group (also known as Alliance Sports Group, L.P.), a multi-national manufactured goods company with offices and distribution centers in the US, Canada, the UK and China. Our other brands include iPROTEC® (gun accessories), Quarrow® (fishing gear) and WeatherRite® (outdoor products and lanterns). True Utility® (pocket tools for everyday carry) is a brand of True Brands Limited, a sister company of Alliance Consumer Group.